A public service campaign is underway encouraging people in central Arkansas to seek medical care that they have delayed because of the COVID-19 pandemic. Take Care Arkansas is being funded by two matching $25,000 grants from the Fifty for the Future community service organization and Arkansas Blue Cross and Blue Shield.
Take Care Arkansas
It's Safe to Get the Care You Need, No Question Navigating life during the COVID-19 pandemic is full of uncertainty. From getting together with friends to going to the grocery store, the simplest activities now come with risk, and sometimes, it's hard to know what's safe.
This is the first time the region’s six major hospitals have united under a single message. Those are Arkansas Children’s Hospital, Arkansas Heart Hospital, Arkansas Surgical Hospital, Baptist Health, CHI St. Vincent, and the University of Arkansas for Medical Sciences.
Public service announcements will run the next four weeks through July 19 on four central Arkansas TV stations and on social media, mostly Facebook, said Millie Ward, president of Stone Ward. Her marketing firm donated its work in producing the effort’s creative assets and also is handling public relations for free.
Campaign To Encourage Arkansans To Seek Non-COVID Health Care
A public service campaign is underway encouraging people in central Arkansas to seek medical care that they have delayed because of the COVID-19 pandemic. Take Care Arkansas is being funded by two matching $25,000 grants from the Fifty for the Future community service organization and Arkansas Blue Cross and Blue Shield.
